Stories With A Mission
Primalux is dedicated to telling your story in an authentic, emotional style.
Our goal is to raise awareness, attract new supporters
and inspire the action needed to help you
change the world.
Short Documentaries That Make A Lasting Social Impact
Stories We've told
What We Do
Bringing decades of experience from the entertainment, sports, fashion,
and corporate world, our talented team will handle everything needed
throughout the creative process.
Pre-Production
The research begins as the concept is fine-tuned and the treatment takes shape. Pre-interviews are conducted as we identify subjects and scout locations. The story evolves into a script and the schedule is set.
Production
We find a quiet, available shooting space, where we dress and light the scene Each interview takes the time needed to evoke the emotional stories that will ultimately inspire the audience. Additional footage is then strategically shot.
Post-Production
We select the most powerful pieces for maximum impact. It is edited, refined, color corrected, and musically scored, complete with theme song. The final video can be viewed on any platform while additional segments can be cut
for social media.
Documentary Shorts
Entertainment Projects
Survivor Advocate Program
Coalition to Abolish Slavery and Trafficking
LA County Department of Public Health
Dignity Health,
Evans Community High School
Children’s Home Society of Florida
University of Central Florida
Orange County Public Schools
Orange Blossom Family Health
Boston Health Care for the Homeless
Massachusetts General Hospital
Boston Medical Center
Pine Street Inn,
St. Francis House
Rosie's Place
College Possible
College Possible
AmeriCorps VISTA
High schools in Minnesota;
Al Sigl Center Partnership
Mary Cariola Children’s Center
National Multiple Sclerosis Society
Epilepsy Foundation of Rochester
Rochester Hearing and Speech Center
Rochester Rehabilitation Center
Medical Motor Service
United Cerebral Palsy Association
Building Homes: Rebuilding Lives
Lutheran Social Services of Illinois
Prisoner and Family Ministry
Illinois Department of Corrections
Habitat for Humanity International
Streetworks
Freeport West, Inc.
American Red Cross-Minneapolis
Avenues for Homeless Youth
The Bridge for Runaway Youth
Catholic Charities-Hope Street
Lutheran Social Service
Baltimore City Deconstruction Project
Baltimore City Housing and the Office of Sustainability
U.S. Forest Service
Maryland Dept. of Housing and Community Development
Room & Board
Surgery Weekend Program
Fresh Start Surgical Gifts
Rady Children’s Hospital
Plastic Surgery Foundation
Volunteer Doctors and Nurses
Operation Rebound
Challenged Athletes Foundation
Naval Medical Center San Diego
Brooke Army Medical Center
Project Success
100 Black Men of Atlanta, Inc.
Atlanta Public Schools
New Jersey SEEDS Scholars Program
New Jersey SEEDS
Lawrenceville School
Peddie School
Zone-Based Advocacy
Women’s Center and Shelter of Pittsburgh
Allegheny County – Office of the DA
City of Pittsburgh Police Department
An Achievable Dream
An Achievable Dream Academies
Newport News Public Schools
Business Community of Hampton Roads
City of Newport News
Riverside Health System
Rotary Club of the Virginia Peninsula
Waikiki Health’s PATH Clinic
Waikiki Health
Salvation Army Family Treatment Services
Prison Puppy Raising Program
Leader Dogs for the Blind
Lions Clubs International
Fort Dodge Correctional Facility, Iowa
Harlem RBI, DREAM Charter School
Jonathan Rose Companies
Civic Builders
New York City Housing Authority
New York City Department of Education
Getting Out and Staying Out (GOSO)
City of New York Department of Correction
New York City Board of Education
The Department of Parole and Probation
NY State Dept. of Correctional Services
Bronx and LaGuardia Community College
Apex Trade School
Hope For Veterans
Community Hope, Inc.
Affinity Federal Credit Union
Disabled American Veterans
Charitable Service Trust
DRS Technologies
The New Jersey Dept. of Community Affairs
O-Craftsmen Builders
Somerset County Board of Freeholders
Somerset Hills YMCA
The U.S. Dept. of Veteran Affairs
New Jersey Health Care
Family Eviction Prevention Collaborative
Catholic Charities CYO
Homeless Prenatal Program
Hamilton Family Center
Compass Community Services
Boys & Girls Clubs of Hartford, Inc.Trinity College
Primalux has been shooting special features and promos with some of the biggest names in the industry. Our crews have shot behind-the-scenes on hundreds of feature films and TV shows. We have a long history of working with the major movie studios, television networks, cable channels and streaming services.
Entertainment and Corporate Clients
Warner Bros Universal Studios Sony Pictures Columbia Pictures Paramount Pictures Dreamworks Miramax Imagine Entertainment 20th Century Fox Weinstein Co. Netflix Amazon Prime Showtime Bravo Network Access Hollywood USA Network FOX Movie Channel HBO ABC NBC CBS PBS CNN OWN ESPN NFL E! ET NFL BBC NY1 TV SAT 1 Germany Tokyo Premiere TV Swiss TV NRK Norway TV2 Denmark Extra Audible Dick Clark Productions Apple Google Batwin & Robin Guthy Renker Mutual Of America Hachette Book Group Publishers Clearing House
Celebrities We've Worked With
Julia Roberts Susan Sarandon Catherine Zeta-Jones Halle Berry
Jennifer Lawrence Nicole Kidman Jennifer Garner Angelina Jolie
Jennifer Anniston Laura Linney EmmaThompson Dianne Lane Kim Basinger Lauren Bacall Julianne Moore Gwyneth Paltrow Drew Barrymore Glenn Close Michelle Pfeiffer Frieda Pinto Kirsten Dunst
Julia Stiles Cate Blanchett Charlize Theron Julie Andrews Reese Witherspoon Demi Moore Dame Judith Dench Milla Jovovich Meryl Streep Emily Watson Sharon Stone Rene Russo Meg Ryan Vanessa Redgrave Whoopi Goldberg Mira Sorvino Uma Thurman Goldie Hawn Gloria Esteban Bette Midler Chloe Sevigny Janeane Garofalo Jada Pinkett Smith Jennifer Jason Leigh Marlo Thomas Rosie Perez
Jennifer Tilly Gabourey Sidibe Kathryn Heigl Amy Adams Jeanne Triplehorn Dakota Fanning Jennifer Lopez Scarlett Johansson Naomi Watts Erica Christiansen Anne Hathaway Joan Rivers Lucy Liu Kyra Sedgewick Debra Messing Edie Falco Faye Dunaway Hilary Swank
Miss Piggy Liv Tyler Abigail Breslin Kristen Bell Jennifer Connelly Isla Fisher Marisa Tomei Kate Winslet Tea Leoni Blake Lively America Ferrera Natalie Portman Sarah Jessica Parker Kim Cattrall Kristen Davis Helen Mirren Cynthia Nixon Candace Bergen Jennifer Hudson Tina Fey Amy Pohler Susan Lucci Kristen Wiig Miranda Cosgrove Emma Stone Katie Holmes Kristin Chenoweth Virginia Madsen Noomi Rapace Kerry Washington Claire Danes Maggie Gyllenhaal Mila Kunis Viola Davis Melissa Leo Amy Schumer Julia Louis-Dreyfus Amanda Seyfried
Sophia Vargara Jessica Chastain Cher
Keith Richards Mick Jagger Bruce Springsteen Billy Joel U2 Queen
Paul Simon Art Garfunkle Phillip Glass Andrea Bocelli Beck Phish
Bare Naked Ladies Dave Mathews Band R.E.M. Sting Andre Rieu Aerosmith Snoop Dog Steely Dan YoYo Ma Women of the Calabash KISS LFO The Eurythmics Celine Dion Christine Aguilera Melissa Etheridge David Bowie Shania Twain Secret Garden Buckwheat Zydeco Bad Company Sheryl Crow Charles Aznavour Mary Chapin Diana Krall
The 3 Sopranos The Cardigans Eminem The Corrs Mariam Makeeba Ozzie Osborne Peter Townsend Richie Havens Ringo Starr Paul McCartney Eric Clapton N’Sync Pearl Jam Elvis Costello Debra Harry Jewell Gwen Stefani Jonas Brothers Jon Bon Jovi Counting Crows Roger Waters Harry Belafonte Questlove Sean Combs Pharrel Williams
Leonardo DiCaprio Richard Gere Robert DeNiro Al Pacino Robert Redford Tom Hanks Russell Crowe John Cusack Tim Robbins Kevin Bacon Ed Harris Ralph Fiennes Edward Norton Denzel Washington Bruce Willis Joaquin Phoenix Anthony Hopkins Ben Kingsley Robin Williams Jim Carey Chris Rock Samuel L. Jackson Robert Duvall Hugh Jackman James Gandolfini Richard DreyfusKirk DouglasPierce Brosnan Alec Baldwin William Baldwin Eddie Murphy Hugh Grant James Caan Ben Stiller Bill Murray Gary SiniseJohn Leguizamo Freddie Prinz, Jr. Steve Martin Zach Galifianakis Ted Danson Jason Scwartzman Val
Kilmer Taye Diggs Ben Affleck Giovanni Ribisi Paul Sorvino Keanu Reeves Matthew Broderick Adam Drive Taylor Kitsch Mark Ruffalo
Jim Parsons Peter Facinelli Jim Caviezal Mike Tyson Idris ElbaCommon Tim Robbins Justin TimberlakeJerry Seinfeld Oliver Platt Liev Schreiber Beau Bridges Jeff Bridges Jeffrey Tambor Vince Vaughn Bobby Cannavale Jake Gyllenhaal Chris Rock Neal Patrick Harris Brad Pitt George Clooney Bradley Cooper Tom Cruise Kevin Kline Nathan
Lane Christopher Reeves Chazz Palminteri Billy Crystal Matthew
Modine Terrence Howard Henry Winkler Adam Sandler Will Farrell David Duchovney Sean Connery Philip Seymour Hoffman Tobe
Maguire Adriene Brody Will Smith William Hurt Lucas Hass Paul Giamatti Elijah Wood Joe Pesci Jeff Daniels Harrison Ford Josh Hartnett Patrick Stewart Kermit the Frog Dustin Hoffman Clive
Owen Chris Noth Bill Pullman Hal Holbrook Sam Rockwell Ricky
Gervais Greg Kinnear Nicolas Cage Steve Buscemi Will Arnet Mel Gibson Tracy Morgan Morgan Freeman Danny DeVito Daniel
Day-Lewis Liam Neeson Emile Hirsch Hall Holbrook Tom Wilkinson
John Turturro Frank Langella Mickey Rourke Michael Douglas Ethan Hawke John Travolta Peter Berg Chris Pratt Jaime Foxx W. Kamau
Bell Geoffrey Rush Ryan Reynolds Danny McBride Taylor Lautner
Harry Connick Jr Cuba Gooding Jr Channing Tatum James Franco
Justin Long Matt Damon Frank Langella Christopher Plummer
Peter Dinklage James Spader Steve Carell Joseph Gordon-Levitt
Jonah Hill Ashton Kutcher Colin Farrell
PRIMALUX
MEDIA
Video With A Social Conscience
If you're looking for a team to produce your video, talk to us.
Jeff Schwartz
Producer and Creative Director
Shooting and directing videos with creative content
and dramatic images has taken me to extraordinary places and exclusive events. I’ve met many prominent individuals and talented everyday people that I have been fortunate to work with.
I love what I do. Every shoot is creative, stimulating, productive and different. As a founding member and creative partner at Primalux, I'm proud of the work we have done. Telling stories through a lens has offered
me a wealth of wisdom and unparalleled worldview about subjects I never would have dreamed.
Making meaningful videos about nonprofits who
are working together with private and public sector
partners to build better communities, has been
the most rewarding experience for me. I hope the
next one is with you.
If you're ready to take the action needed to increase visibility and amplify your voice, we’d love to talk
about how we can help.
Organizations We've Worked With
For 25 years, the Mutual of America Foundation has been honoring the outstanding contributions that nonprofit organizations, in partnership with public, private and other social sector organizations, make to society. We are proud to have been chosen to produce the documentary videos that showcase the success of these award winning partnerships